Oakie’s Outback Adventures licensing
Licensing
From conception, opportunities for a complete range of promotional and related merchandise tiers, have been considered as vital elements integral to the projects ongoing success. Each of the main characters have been strategically written into memorable scenes or been given props that lend themselves to action figures, games, stickers, commercial and promotional activities etc.
Action Dann for example, uses helicopters, 4WDs, motor cycles and boats to overcome adversity and danger in the Outback. Each of these ancillary products have obvious potential in promotional terms. Examples of similar rollout merchandising concepts are shown here.
Education Departments
Because of the cultural elements inherent in the feature film – the bush poets and the language, the landscapes, the history, the respectful and interesting portrayal of Aboriginal culture and stories and its quintessential Australian-ness, there is already substantial interest at a state Education Department level. The project is in perfect alignment with current attitudes to extra-curricular activities across all states and every effort will be made to generate support at school level. A wide range of initiatives to incorporate the project into schools is presently in development for mid2011. Our exhibition partner could easily become involved in this planning.
Gaming
Education and fun are not mutually exclusive. Kids adapt to technological advances with aberrant speed, which is key in constructing games that not only keep their attention in a fun way but also provide their developing brains with cutting edge learning tools. This application is not only disk based but also online.
DVD Sales
The storyline and colourful representation of the characters adds humour and brings life to the educational aspects of the content. These factors will drive parents to make this a part of any children’s DVD collection.
Publishing
Coinciding with the release of the DVD, are the box set of 5 books. The books are an additional learning tool, which bring to life the traditional poems of Australia in an easy to read and visual way.
Internet
The internet provides an ease and accessibility of technology, which in turn provides avenue for a plethora of effective marketing and merchandise opportunities. Online flash games coupled with a fan based social network and access to online special merchandise releases, will drive a young fan base to the site and be an efficient tool to increase the consumer base.