Outback Adventures Tourism
As part of our strategic development we will embrace the huge opportunities currently available in expanding the Outback umbrella into the tour and travel arena.
Endorsed outback tours will be promoted not only through the www.myoutback.tv portal, magazine and Outback Adventures Steakhouse, but avenue for International Travel Specialists to partner with the Outback Adventures product exist.
Mia
Troy, Thank you so much for sharing your outback life with the rest of the world. Every week we enjoy your show here in Sweden. I have never been to Australia myself, but I have now promised myself to go one day all because of your show
Fan from Sweden
Tourism
Alice Springs is surrounded by a red sand sea the size of Europe. The desert is imprinted with spiritual significance for the local Aboriginal people, who see Dreamtime stories give meaning to its striking landforms... Enjoy a partnership in an exclusive outback tourism venture, with strong future growth potential.
Executive Summary
As part of Whip Cracking Productions success and ultimate growth scheme, it has been identified that a key factor within our strategic development, is to embrace the huge opportunities currently available in expanding the Outback umbrella in the tour and travel arena.
Australia currently has an $81 billion tourism industry. Tourism studies show that consumer demand requires more than ‘where to go’ but also ‘what to do’. Outback Australia is an aspirational brand overseas and visitors can find ‘true outback’ products and experiences under the Outback Adventures umbrella, unlike anything found elsewhere in the world. As extensive studies show, the industry is lagging as a provider, whilst market demand increases due to cultural, lifestyle and interest demographic shifts of the consumer.
In conjunction with using the web portal to cross promote Outback merchandise and tangible consumables, it is part of the significant development plan to infiltrate the tour market with reputable tour operators in the outback to sell and promote Australian specialist tours. The Outback Adventure tour sector will provide avenue for domestic and international travellers to seek endorsed Australian outback experiences with our trusted, reputable and family friendly tour operators.
Troy Dann endorsed Outback Adventures branded tours will be promoted not only through the www.myoutback.tv portal, but avenue for domestic and international travel specialists to partner with the Outback Adventures product exist. As part of the marketing and promotional scope of the tourism venture, unique holiday giveaways to Outback Australia will be promoted domestically and internationally, in conjunction with ancillary WCP products, sponsorships and endorsements.
Development 2011
The development of sustainable tourism sites within the Northern Territory, to meet the future needs of visitors, is currently being addressed through the NT Natural Partnership Initiative. The aim of Natural Partnerships is to attract quality investment in national parks and protected areas by making investment in tourism infrastructure in the NT easier for suitable, environmentally sustainable development projects.
Unique Selling Points
There are no competitive Australian outback tourism and travel niche products on the market, which offer internationally reputable action and adventure product endorsement, on an all encompassing scale, from an authentic ‘hands on’ celebrity. Troy Dann was one of the first ambassadors of outback Australia, and the loss of Steve Irwin and Malcolm Douglas has further created a void in the adventure and experience seeker market. This venture will promote tourism development in regional and rural Australia and will open new windows of opportunity for small and micro business in the region. This will contribute to long term economic growth, visitation and yield of these areas; in turn, increasing Northern Territory and Australia’s competitiveness as a tourism destination.
Opportunities
Partnerships: Endorsements of tourism operators by the Outback Adventures brand will be highly sort for reasons of reputation and alignment with internationally recognised WCP ancillary products. A database of several million high end consumers will be used to saturate the product in international markets. Tourism and travel partners will be sought to cross promote products, select booking agents will be contracted for a commission, contra for giveaways will be paramount and industry partners and official tourism bodies will be approached for mutual industry opportunities. Product endorsement will be held in the highest regard with stringent selection criteria and WCP’s own products and services used where appropriate. Marketing of the Outback Adventures Tourism product will be done in conjunction with WCP’s spectrum of ancillary products and with our partner’s ancillary products.
