Outback Adventures Hospitality
Troy Dann’s Outback Adventures Steakhouse will be a highlight for any family wishing to dine out.
Troy Dann
The Dann family have strong business acumen in all associated tourism, film, television, food wholesale and entertainment arenas … but most of all they know Australia … ensuring a unique and world class family presence with an unsurpassed outback flavour.
CEO Whip Cracking Productions
Unique Venue, FRESH PRODUCE WITH AN OUTBACK DIFFERENCE.
The Outback Adventures Steakhouse chain will do more than just supply an authentic Aussie dining experience; the concept captures the complete outback experience. WCP is seeking to locate the first of the franchises in Alice Springs which will embody the ‘essence of the outback’
Entertainment in the form of large plasma screens will provide footage of Troy Dann’s hit television series Outback Adventures and for the younger diners, Troy Dann’s latest production Oakie’s Outback Adventures will be on display showcasing the best and most classic Australian outback stories. As each new production by Troy Dann goes to market, the product will be added to the licensing of the franchise to continue its branding of the restaurants, providing an even greater range of outback exposure for diners.
Diners will be able to get up close and personal with the outback experience through 360 degree murals on the interior walls showcasing outback pioneers and depicting moments in Australian history. An outback merchandise point of sale section through which customers enter and exit will be established and a travel desk for outback tours will be built within the dining environment, in the form of an outback cave showcasing a full range of merchandise including, DVD’s (all Troy Dann productions), toys, PC games, publications, clothing, Aboriginal artefacts and artwork, plus much more. The characters from the film Oakie’s Outback Adventures will become the mascots of the Outback Adventures Steakhouse, through the Outback Adventures web portal (www.myoutback.tv).
It is the ultimate goal for Outback Adventures Steakhouse to provide the total outback experience, taking the feel and entertainment of the Australian outback to a wider demographic whilst consumers enjoying arguably the world’s healthiest free range and organic meals. The Steakhouse will cater for locals, day tourers and international experience seekers. Development and construction 2011.
Unique Selling Point
Using Troy Dann’s profile and various media resources, we have a strong platform of goods and services to assist the audience in bonding with the Outback brand. Troy Dann is now in a position develop and manage an international business platform that promotes these brands and markets the concept of Outback Adventures to a global audience.
Troy Dann plans to become the leading provider globally of outback entertainment, merchandise and services. Troy recognises that the pristine environment known as the Outback continues to inspire interest from a worldwide audience and that the Steakhouse can provide a destination hub for ensuing WCP products and real estate asset base for WCP investors. Mr Dann captures the essence of this unique environment in all its glory, opening up what is one of the last truly untouched landscapes and delivering it to an international market.
Partnership opportunities
Opportunities with tourism and travel entities and outback/adventure product retailers exist. Future marketing will be targeted via partnerships, including tourism, experience seeker merchandise markets, journalist familiarisation trips with international and domestic travel specialists will be encouraged, and the product will be marketed virally/digitally on websites and through the ‘Essence of the Outback’ magazine. Domestic and international chain acquisitions will be encouraged where suitable.
