Executive summary
Whip Cracking Productions (WCP) is an established media production, licensing and distribution company of niche products and branding for Outback commodities. The company specialises in development, licensing and distribution of Outback media content and merchandise with a strong focus on showcasing Outback Australia to the global market. Through multi-tiered product rollout strategies, WCP boasts a core foundation of film, television, web technologies, e-commerce, tourism and hospitality.
Robust business enterprises have been created and packaged, after extensive market research, in allied niches and with exciting branded, licensed and themed replicable business templates. These commodities maximise the exploitation of the company’s brands through its suite of audience-orientated media products, also serving as a multi marketing platform for the global licensing of the company across subsidiary companies.
Whip Cracking Productions have developed a significant portfolio of intellectual property. The company has considerable ‘brand equity’ in the Troy Dann name, as a highly regarded adventure platform with a G and PG family friendly core. The company has created and packaged a range of robust business enterprises which will serve as multi-marketing platforms for licensing of the Outback Adventures brand in all global territories. WCP will provide a solid platform of goods and services based around the Outback brand and sell licenses to all global territories..
Product divisions
Film
Oakie’s Outback Adventures is an animated Australian feature film, completed (October 2010) and produced for theatrical release by Troy Dann, one of Australia’s best known and most popular Outback heroes. The film duration is 92 minutes and content is appropriately rated G, with viewing suitable for the whole family and a targeted demographic of 4–10 years. As the inaugural film from a series of four feature films, it has been developed as a merchandising giant and all encompassing global franchise, targeted specifically to promote education, culture, history and health to children. Live action productions are currently in development with the same holistic view, producing consistent Outback orientated entertainment in a staggered release tier with the support of a multi-facet marketing strategy.
- Oakie’s Outback Adventures – CGI animation (92 minute feature film – completed October 2010 – Release mid 2011)
- Outback Adventure – The curse of the black opal – action/thriller feature film (future) To be produced in 2013
Television
Outback Adventures with Troy Dann showcases the outback to millions of people around the world on the small screen and helps promote strong tourism and travel interest in Australia. It entices many demographics and niche groups to gain interest in the unique experience to be had in Australia and increases the attractiveness of the outback and remote locations. The Signature Series is exclusively on sale through the My Outback TV website and is now showing internationally on the airline VAustralia. Projections for the last 12 months show an average of 9% of new website members will purchase the entire series after joining the site.
- Outback Adventures with Troy Dann – TV Series (26 x 1/2 hour episodes, 13 x 1 hour episodes, 6 x 84 minute Best of Outback Adventures DVD’s, 500 hours of footage)
Online
My Outback TV is a safe website community, for people world-wide to network and share Outback experiences including travel, work, adventure tourism and ecommerce; where history, culture, adventure and environment are on display, providing a uniquely exciting user propelled site in the world of Outback Tourism. We work with vibrant regional communities to develop mutually beneficial tourism information and enrich Australian and Outback global appeal – the “fair dinkum” way. The Essence of the Outback magazine is distributed virally every two months to a global audience of Outback enthusiasts and covers a vast range of interest categories, including outback celebrities, travel and tourism, music, adventure sports and agriculture, to history and education.
www.myoutback.tv and www.myoutbacktv.com
Tourism
Outback Tourism is part of our strategic development, embracing the huge opportunities currently available in expanding the Outback umbrella into the tour and travel arena. Using the web portal to cross promote merchandise and tangible consumables, it is part of the significant development plan to infiltrate the tour market with reputable tour operators in the outback to sell and promote Australian specialist tours. The Outback Adventure tour sector will provide an avenue for domestic and international travellers to seek endorsed Australian outback experiences with our trusted, reputable and family friendly tour operators.
Hospitality
Outback Adventures Steakhouse will be a highlight of any Alice Springs visit, for high quality Australian themed meals delivered with good old fashioned, fast and friendly service and exciting entertainment. The Steakhouse will cater for locals, day tourers and international experience seekers. All produce in meals will be free range, organic and fresh and will include beef, barramundi, kangaroo, camel, and crocodile. Not only a ‘living museum’ the Outback Adventures Steakhouse will be a WCP merchandise hub, and act as a marketing distribution channel for ensuing WCP projects. This will also developed as a global chain.